2025
PRADAN & Inclusion Economics India Centre
Jamni's Journey to Financial Freedom
An animated story designed to help rural women in Madhya Pradesh understand how to access paid work under MNREGA. The film follows Jamni, a young woman seeking financial independence for her family, and highlights simple steps that any village household can take to access livelihood opportunities.
Training Module
Social Impact
Overview
Jamni’s Journey to Financial Freedom was created for the WISE initiative by Yale University and Inclusion Economics India Centre, with USC as the co-research institution and PRADAN as the implementation partner.
What was the challenge or idea?
The core challenge was to communicate government processes like ABPS linking, Aadhaar-bank-MGNREGA integration and GPDP participation in a way that felt approachable and culturally accurate.
The film needed to:
• Represent rural MP life authentically
• Simplify complex MNREGA workflows
• Build agency and confidence among first-time women workers
• Create a story that audiences immediately relate to
How did Rotten Tree approach it?
Insight-led art direction
We used real environmental cues from MP villages to guide backgrounds, spaces and community settings.
Authentic rural voice casting
Voices were chosen to match the natural accent and warmth of rural MP, making the film feel like local women speaking to each other.
Clear step-by-step storytelling
Jamni learns the exact processes followed in the field: linking Aadhaar, troubleshooting ABPS, collective work demand and planning through GPDP.
Accessible 2D animation format
The style made it easier to visualise administrative steps while keeping the story engaging and familiar.
Built for actual field use
The film was designed for CRP-led trainings, screenings in SHGs and village halls, and awareness sessions across multiple blocks.
Impact & Usage
The film is now used across multiple districts in M.P. for:
• Training Community Resource Persons
• Field practice demonstrations
• Orientation sessions with Mahila Mates and MNREGA officials
• Motivating women to access paid work
• Helping SHGs understand livelihood pathways
Women learned how to:
• Demand work collectively
• Complete Aadhaar-bank-MGNREGA linkage
• Resolve ABPS issues
• Use MNREGA wages to start small enterprises like tailoring
• Build confidence and long-term economic agency
Real village screenings show women engaging deeply with Jamni’s story and discussing the steps shown in the film.
• Characters and visual world inspired by real field insights
• Rural MP tonality captured through accurate voice casting
• Designed as a practical training tool, not just an awareness film
• Story reflects real pathways women follow to access livelihood
• Built collaboratively with organisations working at the grassroots
Credits
Client
PRADAN
Produced & Executed By
Rotten Tree Productions
Direction
Ajinkya Sharma
Executive Producer
Soumya Rakhe
Concept / Script
Client
Animation
2D Animation
Character Design
Avikalp Sharma
Art Direction & Visual Design
Rotten Tree Productions
Voice Casting
Rotten Tree Productions
Voice Cast
Soumya Rakhe
Nidhi Rathod
Siddharth Rakhe
Devansh Saxena
Post-Production
Rotten Tree Productions
Sound & Music
Original voices and licensed music
Special Thanks
PRADAN Team
Inclusion Economics India Center Team
The women, families, and community members whose lived experiences shaped the story of Jamni.
Trivia
• All village spaces in the film were inspired by locations where our team has previously filmed
• The sewing machine outcome at the end is based on real examples from PRADAN-supported villages
• The animation was tested with CRPs before finalisation for clarity and relatability
• Voice casting took multiple rounds to get the exact rural MP tonality right
WISE Initiative • PRADAN • MNREGA Awareness • Women’s Economic Empowerment • Rural India • 2D Animation • Educational Film • Social Impact • Livelihood Access • Behaviour Change Communication • Financial Inclusion • Community Training
If you're creating impact-driven educational or animated content for development programs, community training or large-scale outreach, we would love to collaborate.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
2025
PRADAN & Inclusion Economics India Centre
Jamni's Journey to Financial Freedom
An animated story designed to help rural women in Madhya Pradesh understand how to access paid work under MNREGA. The film follows Jamni, a young woman seeking financial independence for her family, and highlights simple steps that any village household can take to access livelihood opportunities.
Training Module
Social Impact
Overview
Jamni’s Journey to Financial Freedom was created for the WISE initiative by Yale University and Inclusion Economics India Centre, with USC as the co-research institution and PRADAN as the implementation partner.
What was the challenge or idea?
The core challenge was to communicate government processes like ABPS linking, Aadhaar-bank-MGNREGA integration and GPDP participation in a way that felt approachable and culturally accurate.
The film needed to:
• Represent rural MP life authentically
• Simplify complex MNREGA workflows
• Build agency and confidence among first-time women workers
• Create a story that audiences immediately relate to
How did Rotten Tree approach it?
Insight-led art direction
We used real environmental cues from MP villages to guide backgrounds, spaces and community settings.
Authentic rural voice casting
Voices were chosen to match the natural accent and warmth of rural MP, making the film feel like local women speaking to each other.
Clear step-by-step storytelling
Jamni learns the exact processes followed in the field: linking Aadhaar, troubleshooting ABPS, collective work demand and planning through GPDP.
Accessible 2D animation format
The style made it easier to visualise administrative steps while keeping the story engaging and familiar.
Built for actual field use
The film was designed for CRP-led trainings, screenings in SHGs and village halls, and awareness sessions across multiple blocks.
Impact & Usage
The film is now used across multiple districts in M.P. for:
• Training Community Resource Persons
• Field practice demonstrations
• Orientation sessions with Mahila Mates and MNREGA officials
• Motivating women to access paid work
• Helping SHGs understand livelihood pathways
Women learned how to:
• Demand work collectively
• Complete Aadhaar-bank-MGNREGA linkage
• Resolve ABPS issues
• Use MNREGA wages to start small enterprises like tailoring
• Build confidence and long-term economic agency
Real village screenings show women engaging deeply with Jamni’s story and discussing the steps shown in the film.
• Characters and visual world inspired by real field insights
• Rural MP tonality captured through accurate voice casting
• Designed as a practical training tool, not just an awareness film
• Story reflects real pathways women follow to access livelihood
• Built collaboratively with organisations working at the grassroots
Credits
Client
PRADAN
Produced & Executed By
Rotten Tree Productions
Direction
Ajinkya Sharma
Executive Producer
Soumya Rakhe
Concept / Script
Client
Animation
2D Animation
Character Design
Avikalp Sharma
Art Direction & Visual Design
Rotten Tree Productions
Voice Casting
Rotten Tree Productions
Voice Cast
Soumya Rakhe
Nidhi Rathod
Siddharth Rakhe
Devansh Saxena
Post-Production
Rotten Tree Productions
Sound & Music
Original voices and licensed music
Special Thanks
PRADAN Team
Inclusion Economics India Center Team
The women, families, and community members whose lived experiences shaped the story of Jamni.
Trivia
• All village spaces in the film were inspired by locations where our team has previously filmed
• The sewing machine outcome at the end is based on real examples from PRADAN-supported villages
• The animation was tested with CRPs before finalisation for clarity and relatability
• Voice casting took multiple rounds to get the exact rural MP tonality right
WISE Initiative • PRADAN • MNREGA Awareness • Women’s Economic Empowerment • Rural India • 2D Animation • Educational Film • Social Impact • Livelihood Access • Behaviour Change Communication • Financial Inclusion • Community Training
If you're creating impact-driven educational or animated content for development programs, community training or large-scale outreach, we would love to collaborate.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
2025
PRADAN & Inclusion Economics India Centre
Jamni's Journey to Financial Freedom
An animated story designed to help rural women in Madhya Pradesh understand how to access paid work under MNREGA. The film follows Jamni, a young woman seeking financial independence for her family, and highlights simple steps that any village household can take to access livelihood opportunities.
Training Module
Social Impact
Overview
Jamni’s Journey to Financial Freedom was created for the WISE initiative by Yale University and Inclusion Economics India Centre, with USC as the co-research institution and PRADAN as the implementation partner.
What was the challenge or idea?
The core challenge was to communicate government processes like ABPS linking, Aadhaar-bank-MGNREGA integration and GPDP participation in a way that felt approachable and culturally accurate.
The film needed to:
• Represent rural MP life authentically
• Simplify complex MNREGA workflows
• Build agency and confidence among first-time women workers
• Create a story that audiences immediately relate to
How did Rotten Tree approach it?
Insight-led art direction
We used real environmental cues from MP villages to guide backgrounds, spaces and community settings.
Authentic rural voice casting
Voices were chosen to match the natural accent and warmth of rural MP, making the film feel like local women speaking to each other.
Clear step-by-step storytelling
Jamni learns the exact processes followed in the field: linking Aadhaar, troubleshooting ABPS, collective work demand and planning through GPDP.
Accessible 2D animation format
The style made it easier to visualise administrative steps while keeping the story engaging and familiar.
Built for actual field use
The film was designed for CRP-led trainings, screenings in SHGs and village halls, and awareness sessions across multiple blocks.
Impact & Usage
The film is now used across multiple districts in M.P. for:
• Training Community Resource Persons
• Field practice demonstrations
• Orientation sessions with Mahila Mates and MNREGA officials
• Motivating women to access paid work
• Helping SHGs understand livelihood pathways
Women learned how to:
• Demand work collectively
• Complete Aadhaar-bank-MGNREGA linkage
• Resolve ABPS issues
• Use MNREGA wages to start small enterprises like tailoring
• Build confidence and long-term economic agency
Real village screenings show women engaging deeply with Jamni’s story and discussing the steps shown in the film.
• Characters and visual world inspired by real field insights
• Rural MP tonality captured through accurate voice casting
• Designed as a practical training tool, not just an awareness film
• Story reflects real pathways women follow to access livelihood
• Built collaboratively with organisations working at the grassroots
Credits
Client
PRADAN
Produced & Executed By
Rotten Tree Productions
Direction
Ajinkya Sharma
Executive Producer
Soumya Rakhe
Concept / Script
Client
Animation
2D Animation
Character Design
Avikalp Sharma
Art Direction & Visual Design
Rotten Tree Productions
Voice Casting
Rotten Tree Productions
Voice Cast
Soumya Rakhe
Nidhi Rathod
Siddharth Rakhe
Devansh Saxena
Post-Production
Rotten Tree Productions
Sound & Music
Original voices and licensed music
Special Thanks
PRADAN Team
Inclusion Economics India Center Team
The women, families, and community members whose lived experiences shaped the story of Jamni.
Trivia
• All village spaces in the film were inspired by locations where our team has previously filmed
• The sewing machine outcome at the end is based on real examples from PRADAN-supported villages
• The animation was tested with CRPs before finalisation for clarity and relatability
• Voice casting took multiple rounds to get the exact rural MP tonality right
WISE Initiative • PRADAN • MNREGA Awareness • Women’s Economic Empowerment • Rural India • 2D Animation • Educational Film • Social Impact • Livelihood Access • Behaviour Change Communication • Financial Inclusion • Community Training
If you're creating impact-driven educational or animated content for development programs, community training or large-scale outreach, we would love to collaborate.
More Works
(RTP® — 02)
FAQ
What kind of stories do you work on?
I don’t have a clear brief, is that a problem?
Do you only do big productions?
How involved can I be in the process?
What if I want something experimental?
How do you charge for projects?
Do you travel for shoots?
Why the name Rotten Tree?