Overview
This film is a standout example of AI-driven influencer production crafted for MPL’s US audience. Designed as a native social media promo, the video features a creator talking about her lifestyle, shopping, sunsets and daily wins, all seamlessly tied to her Bingo Skill earnings on MPL.
What was the challenge or idea?
MPL wanted to test lifestyle-driven influencer content for Bingo Skill in the US but without relying on real creators, logistics, or unpredictable production cycles.
The challenge was to create:
A believable American influencer personality
Natural POV & vlog-style shots
A lifestyle arc that feels real, aspirational and effortlessly promotional
A film that doesn’t scream “AI generated,” yet scales for performance advertising
The idea became simple, show how playing Bingo Skill enables small luxuries and lifestyle upgrades, presented in a casual, authentic creator tone.
What was the approach?
We built the entire campaign using a fully AI-powered pipeline while maintaining the polish of real influencer content:
AI-generated creator designed with natural features, micro-expressions and consistent continuity
Runway + Veo-style simulations to achieve realistic camera movement, sunlight flares and depth
US-specific visual cues like shopping malls, downtown skylines, palm-lined beach walks and golden-hour lighting
Realistic voiceover generation matched to an American casual tone
Composited Bingo Skill UI using matched lighting & reflections for seamless integration
The result: a smooth, aspirational film that looks shot IRL, not AI.
Impact & Usage
The promo became one of MPL US’s top-performing Bingo Skill ads, delivering:
High CTR due to seamless creator-style presentation
Strong trust due to realism (audiences did not recognise it as AI)
Scalable, fast-turnaround production for multiple variations
Significant uplift in installs and withdrawals because of the lifestyle framing
This campaign also demonstrated how AI can produce consistent, creator-like performance ads at scale without compromising narrative quality.
While fully AI-generated, the film followed a conventional production mindset:
Look-dev trials to achieve consistent facial identity
Matching “iPhone vlog” aesthetics
Adding depth, room ambience and realistic motion
Compositing game UI in a way that felt native to influencer monetisation content
This hybrid approach combines filmmaking instincts with next-gen AI tools, making the output unique.
Trivia
The entire film uses no physical camera footage, every shot, including mall interiors and sunset boardwalks, was generated or enhanced through AI.
The influencer’s look was built using a single stable identity pipeline, ensuring the face, hair texture and lighting stayed consistent across very different environments.
To avoid the “AI plastic look”, each frame went through manual film-grade colour correction to add natural warmth and skin tone realism.
The phone screen animations were created separately and composited with perspective tracking to mimic a vlog-style handheld shot.
Several scenes required multi-pass render stitching because wide dynamic range sunset lighting is difficult for AI to reproduce in one go.
The final output runs like a real lifestyle vlog because the edit uses natural breathing points, subtle camera drift and micro-handshake simulation.
AI Influencer Promo • Performance Marketing • US Market Creative • Bingo Skill • Lifestyle Advertising • AI-Generated Video • Social Media Native Content • Vlog Visual Style • Synthetic Influencer • High-CTR Campaign
Want to create scalable, influencer-style performance ads using AI? Let’s build your next breakout campaign.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
This film is a standout example of AI-driven influencer production crafted for MPL’s US audience. Designed as a native social media promo, the video features a creator talking about her lifestyle, shopping, sunsets and daily wins, all seamlessly tied to her Bingo Skill earnings on MPL.
What was the challenge or idea?
MPL wanted to test lifestyle-driven influencer content for Bingo Skill in the US but without relying on real creators, logistics, or unpredictable production cycles.
The challenge was to create:
A believable American influencer personality
Natural POV & vlog-style shots
A lifestyle arc that feels real, aspirational and effortlessly promotional
A film that doesn’t scream “AI generated,” yet scales for performance advertising
The idea became simple, show how playing Bingo Skill enables small luxuries and lifestyle upgrades, presented in a casual, authentic creator tone.
What was the approach?
We built the entire campaign using a fully AI-powered pipeline while maintaining the polish of real influencer content:
AI-generated creator designed with natural features, micro-expressions and consistent continuity
Runway + Veo-style simulations to achieve realistic camera movement, sunlight flares and depth
US-specific visual cues like shopping malls, downtown skylines, palm-lined beach walks and golden-hour lighting
Realistic voiceover generation matched to an American casual tone
Composited Bingo Skill UI using matched lighting & reflections for seamless integration
The result: a smooth, aspirational film that looks shot IRL, not AI.
Impact & Usage
The promo became one of MPL US’s top-performing Bingo Skill ads, delivering:
High CTR due to seamless creator-style presentation
Strong trust due to realism (audiences did not recognise it as AI)
Scalable, fast-turnaround production for multiple variations
Significant uplift in installs and withdrawals because of the lifestyle framing
This campaign also demonstrated how AI can produce consistent, creator-like performance ads at scale without compromising narrative quality.
While fully AI-generated, the film followed a conventional production mindset:
Look-dev trials to achieve consistent facial identity
Matching “iPhone vlog” aesthetics
Adding depth, room ambience and realistic motion
Compositing game UI in a way that felt native to influencer monetisation content
This hybrid approach combines filmmaking instincts with next-gen AI tools, making the output unique.
Trivia
The entire film uses no physical camera footage, every shot, including mall interiors and sunset boardwalks, was generated or enhanced through AI.
The influencer’s look was built using a single stable identity pipeline, ensuring the face, hair texture and lighting stayed consistent across very different environments.
To avoid the “AI plastic look”, each frame went through manual film-grade colour correction to add natural warmth and skin tone realism.
The phone screen animations were created separately and composited with perspective tracking to mimic a vlog-style handheld shot.
Several scenes required multi-pass render stitching because wide dynamic range sunset lighting is difficult for AI to reproduce in one go.
The final output runs like a real lifestyle vlog because the edit uses natural breathing points, subtle camera drift and micro-handshake simulation.
AI Influencer Promo • Performance Marketing • US Market Creative • Bingo Skill • Lifestyle Advertising • AI-Generated Video • Social Media Native Content • Vlog Visual Style • Synthetic Influencer • High-CTR Campaign
Want to create scalable, influencer-style performance ads using AI? Let’s build your next breakout campaign.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
This film is a standout example of AI-driven influencer production crafted for MPL’s US audience. Designed as a native social media promo, the video features a creator talking about her lifestyle, shopping, sunsets and daily wins, all seamlessly tied to her Bingo Skill earnings on MPL.
What was the challenge or idea?
MPL wanted to test lifestyle-driven influencer content for Bingo Skill in the US but without relying on real creators, logistics, or unpredictable production cycles.
The challenge was to create:
A believable American influencer personality
Natural POV & vlog-style shots
A lifestyle arc that feels real, aspirational and effortlessly promotional
A film that doesn’t scream “AI generated,” yet scales for performance advertising
The idea became simple, show how playing Bingo Skill enables small luxuries and lifestyle upgrades, presented in a casual, authentic creator tone.
What was the approach?
We built the entire campaign using a fully AI-powered pipeline while maintaining the polish of real influencer content:
AI-generated creator designed with natural features, micro-expressions and consistent continuity
Runway + Veo-style simulations to achieve realistic camera movement, sunlight flares and depth
US-specific visual cues like shopping malls, downtown skylines, palm-lined beach walks and golden-hour lighting
Realistic voiceover generation matched to an American casual tone
Composited Bingo Skill UI using matched lighting & reflections for seamless integration
The result: a smooth, aspirational film that looks shot IRL, not AI.
Impact & Usage
The promo became one of MPL US’s top-performing Bingo Skill ads, delivering:
High CTR due to seamless creator-style presentation
Strong trust due to realism (audiences did not recognise it as AI)
Scalable, fast-turnaround production for multiple variations
Significant uplift in installs and withdrawals because of the lifestyle framing
This campaign also demonstrated how AI can produce consistent, creator-like performance ads at scale without compromising narrative quality.
While fully AI-generated, the film followed a conventional production mindset:
Look-dev trials to achieve consistent facial identity
Matching “iPhone vlog” aesthetics
Adding depth, room ambience and realistic motion
Compositing game UI in a way that felt native to influencer monetisation content
This hybrid approach combines filmmaking instincts with next-gen AI tools, making the output unique.
Trivia
The entire film uses no physical camera footage, every shot, including mall interiors and sunset boardwalks, was generated or enhanced through AI.
The influencer’s look was built using a single stable identity pipeline, ensuring the face, hair texture and lighting stayed consistent across very different environments.
To avoid the “AI plastic look”, each frame went through manual film-grade colour correction to add natural warmth and skin tone realism.
The phone screen animations were created separately and composited with perspective tracking to mimic a vlog-style handheld shot.
Several scenes required multi-pass render stitching because wide dynamic range sunset lighting is difficult for AI to reproduce in one go.
The final output runs like a real lifestyle vlog because the edit uses natural breathing points, subtle camera drift and micro-handshake simulation.
AI Influencer Promo • Performance Marketing • US Market Creative • Bingo Skill • Lifestyle Advertising • AI-Generated Video • Social Media Native Content • Vlog Visual Style • Synthetic Influencer • High-CTR Campaign
Want to create scalable, influencer-style performance ads using AI? Let’s build your next breakout campaign.
More Works
(RTP® — 02)
FAQ
What kind of stories do you work on?
I don’t have a clear brief, is that a problem?
Do you only do big productions?
How involved can I be in the process?
What if I want something experimental?
How do you charge for projects?
Do you travel for shoots?
Why the name Rotten Tree?