Overview
The 1090 Women & Child Helpline is a state-run initiative aimed at preventing crimes against women and children, from dowry fraud to cyber harassment and trafficking. Rotten Tree Productions created a four-film campaign to bring these issues to light through relatable, real-world scenarios. Each film showcases how 1090 intervenes and restores safety when victims have nowhere else to turn.
What was the challenge or idea?
The campaign needed to portray sensitive, real-world crimes without sensationalism.
The biggest challenges were:
Showing criminal behaviours truthfully yet respectfully
Covering four distinct crime types in a cohesive tone
Managing multiple casts, locations, and tones in a 2-day shoot
Ensuring each film felt grounded, believable, and culturally accurate
Inspiring trust in the helpline while educating viewers on red flags
How did Rotten Tree approach it?
We treated each film like a mini-narrative: simple, direct, and rooted in realism.
Characters were cast to look authentic and familiar
Locations were chosen to reflect real socio-cultural environments
Dialogue maintained a natural, conversational tone
Tension was built subtly through pacing rather than dramatic exaggeration
1090’s intervention was positioned as supportive, not heroic
The goal was to make viewers feel:
“This could happen to someone I know, and 1090 can help.”
Impact & Usage
This campaign was deployed across:
Government outreach programs
District-level awareness drives
Police & helpline officer training sessions
Social media channels
Community sensitisation efforts
Credits
Campaign / Initiative
1090 Women & Child Helpline Awareness
Produced & Executed By
Rotten Tree Productions
In Association With
Snow Velvet Media Works
Direction
Ajinkya Sharma
Concept
Client
Executive Producers
Nikesh Sharma
Neetu Sharma
Production Manager
Sanket Agrawal
Production Assistant
Anunay Sharma
Cinematography
Ajinkya Sharma
Casting
Sanket Agrawal
Neetu Sharma
Post-Production
Rotten Tree Productions
Sound & Music
Original sound and library music
Special Thanks
Deepak Shukla
Trivia
All four films were shot in 2 days and edited in 1 day
Scenarios were inspired by real case data from the 1090 helpline
Kids were cast carefully for the trafficking film to maintain emotional sensitivity
Women’s Safety • Government Campaign • Crime Prevention • Social Impact Films • Cybercrime Awareness • Dowry Fraud • Human Trafficking • Behaviour Change Communication • WCSO • Uttar Pradesh Government
Building a sensitive, socially impactful awareness campaign? Let’s create it responsibly.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
The 1090 Women & Child Helpline is a state-run initiative aimed at preventing crimes against women and children, from dowry fraud to cyber harassment and trafficking. Rotten Tree Productions created a four-film campaign to bring these issues to light through relatable, real-world scenarios. Each film showcases how 1090 intervenes and restores safety when victims have nowhere else to turn.
What was the challenge or idea?
The campaign needed to portray sensitive, real-world crimes without sensationalism.
The biggest challenges were:
Showing criminal behaviours truthfully yet respectfully
Covering four distinct crime types in a cohesive tone
Managing multiple casts, locations, and tones in a 2-day shoot
Ensuring each film felt grounded, believable, and culturally accurate
Inspiring trust in the helpline while educating viewers on red flags
How did Rotten Tree approach it?
We treated each film like a mini-narrative: simple, direct, and rooted in realism.
Characters were cast to look authentic and familiar
Locations were chosen to reflect real socio-cultural environments
Dialogue maintained a natural, conversational tone
Tension was built subtly through pacing rather than dramatic exaggeration
1090’s intervention was positioned as supportive, not heroic
The goal was to make viewers feel:
“This could happen to someone I know, and 1090 can help.”
Impact & Usage
This campaign was deployed across:
Government outreach programs
District-level awareness drives
Police & helpline officer training sessions
Social media channels
Community sensitisation efforts
Credits
Campaign / Initiative
1090 Women & Child Helpline Awareness
Produced & Executed By
Rotten Tree Productions
In Association With
Snow Velvet Media Works
Direction
Ajinkya Sharma
Concept
Client
Executive Producers
Nikesh Sharma
Neetu Sharma
Production Manager
Sanket Agrawal
Production Assistant
Anunay Sharma
Cinematography
Ajinkya Sharma
Casting
Sanket Agrawal
Neetu Sharma
Post-Production
Rotten Tree Productions
Sound & Music
Original sound and library music
Special Thanks
Deepak Shukla
Trivia
All four films were shot in 2 days and edited in 1 day
Scenarios were inspired by real case data from the 1090 helpline
Kids were cast carefully for the trafficking film to maintain emotional sensitivity
Women’s Safety • Government Campaign • Crime Prevention • Social Impact Films • Cybercrime Awareness • Dowry Fraud • Human Trafficking • Behaviour Change Communication • WCSO • Uttar Pradesh Government
Building a sensitive, socially impactful awareness campaign? Let’s create it responsibly.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
The 1090 Women & Child Helpline is a state-run initiative aimed at preventing crimes against women and children, from dowry fraud to cyber harassment and trafficking. Rotten Tree Productions created a four-film campaign to bring these issues to light through relatable, real-world scenarios. Each film showcases how 1090 intervenes and restores safety when victims have nowhere else to turn.
What was the challenge or idea?
The campaign needed to portray sensitive, real-world crimes without sensationalism.
The biggest challenges were:
Showing criminal behaviours truthfully yet respectfully
Covering four distinct crime types in a cohesive tone
Managing multiple casts, locations, and tones in a 2-day shoot
Ensuring each film felt grounded, believable, and culturally accurate
Inspiring trust in the helpline while educating viewers on red flags
How did Rotten Tree approach it?
We treated each film like a mini-narrative: simple, direct, and rooted in realism.
Characters were cast to look authentic and familiar
Locations were chosen to reflect real socio-cultural environments
Dialogue maintained a natural, conversational tone
Tension was built subtly through pacing rather than dramatic exaggeration
1090’s intervention was positioned as supportive, not heroic
The goal was to make viewers feel:
“This could happen to someone I know, and 1090 can help.”
Impact & Usage
This campaign was deployed across:
Government outreach programs
District-level awareness drives
Police & helpline officer training sessions
Social media channels
Community sensitisation efforts
Credits
Campaign / Initiative
1090 Women & Child Helpline Awareness
Produced & Executed By
Rotten Tree Productions
In Association With
Snow Velvet Media Works
Direction
Ajinkya Sharma
Concept
Client
Executive Producers
Nikesh Sharma
Neetu Sharma
Production Manager
Sanket Agrawal
Production Assistant
Anunay Sharma
Cinematography
Ajinkya Sharma
Casting
Sanket Agrawal
Neetu Sharma
Post-Production
Rotten Tree Productions
Sound & Music
Original sound and library music
Special Thanks
Deepak Shukla
Trivia
All four films were shot in 2 days and edited in 1 day
Scenarios were inspired by real case data from the 1090 helpline
Kids were cast carefully for the trafficking film to maintain emotional sensitivity
Women’s Safety • Government Campaign • Crime Prevention • Social Impact Films • Cybercrime Awareness • Dowry Fraud • Human Trafficking • Behaviour Change Communication • WCSO • Uttar Pradesh Government
Building a sensitive, socially impactful awareness campaign? Let’s create it responsibly.
More Works
(RTP® — 02)
FAQ
What kind of stories do you work on?
I don’t have a clear brief, is that a problem?
Do you only do big productions?
How involved can I be in the process?
What if I want something experimental?
How do you charge for projects?
Do you travel for shoots?
Why the name Rotten Tree?