Overview
Crash is one of MPL’s most dynamic real-money gaming titles, built around timing, tension, and multiplier jumps. This performance ad was designed specifically for US acquisition campaigns, featuring a direct-to-camera delivery style combined with intense, animated game visuals. The result is a fast, scroll-stopping creative that communicates the thrill of Crash in seconds.
What was the challenge or idea?
The challenge was to create a single performance ad that could be converted into multiple high-CTR variants, each with different openings, hooks, pacing, and CTA frames.
Key challenges included:
Communicating the Crash mechanic instantly
Ensuring the tone matched US gaming influencers
Integrating in-game elements seamlessly into live action
Designing visuals loud enough to stop scroll, but not chaotic
Preparing a workflow that allowed 20+ versions from a single shoot
How did Rotten Tree approach it?
We shot a high-energy, direct-to-camera performance on green screen to give us total flexibility in post. The actor’s delivery was crafted to feel native to US gaming content — fast, excited, slightly exaggerated.
Then, we built a motion-graphic animation package in After Effects using real Crash UI elements, including:
The rocket
Multiplier curve
Crash explosion frames
Floating UI clouds
In-game fonts & iconography
These elements were timed to the actor’s reactions to amplify excitement and urgency. The final composites blended live-action + game world in a way that feels fun, fast, and highly clickable.
Impact & Usage
These assets were deployed across:
Facebook/Meta ads
YouTube pre-rolls
TikTok gaming performance ads
Programmatic gaming networks
In-app acquisition campaigns
The multi-variant approach allowed MPL to quickly test and identify the strongest-performing hooks, improving CTR and lowering acquisition costs.
The US gaming market scrolls fast and swipes faster. Creating a performance ad that feels native, energetic, and instantly exciting is key to cutting through noise.
This Crash campaign helped MPL speak in the visual language and tempo that US players expect boosting engagement, improving clarity of gameplay, and driving more efficient conversions.
Trivia
Shot entirely on green screen; final output has no visible green screen look
100% of the backgrounds were custom animated in After Effects
Over 20 variants were delivered from a single shoot day
Hook-first creative optimised for sub-2-second attention spans
Performance Ad • US Gaming • MPL US • Real Money Gaming • Crash Game • Green Screen • Compositing • High CTR • A/B Testing • Motion Graphics
Need fast, high-CTR performance ads for gaming or mobile apps? Let’s build scroll-stopping creatives together.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
Crash is one of MPL’s most dynamic real-money gaming titles, built around timing, tension, and multiplier jumps. This performance ad was designed specifically for US acquisition campaigns, featuring a direct-to-camera delivery style combined with intense, animated game visuals. The result is a fast, scroll-stopping creative that communicates the thrill of Crash in seconds.
What was the challenge or idea?
The challenge was to create a single performance ad that could be converted into multiple high-CTR variants, each with different openings, hooks, pacing, and CTA frames.
Key challenges included:
Communicating the Crash mechanic instantly
Ensuring the tone matched US gaming influencers
Integrating in-game elements seamlessly into live action
Designing visuals loud enough to stop scroll, but not chaotic
Preparing a workflow that allowed 20+ versions from a single shoot
How did Rotten Tree approach it?
We shot a high-energy, direct-to-camera performance on green screen to give us total flexibility in post. The actor’s delivery was crafted to feel native to US gaming content — fast, excited, slightly exaggerated.
Then, we built a motion-graphic animation package in After Effects using real Crash UI elements, including:
The rocket
Multiplier curve
Crash explosion frames
Floating UI clouds
In-game fonts & iconography
These elements were timed to the actor’s reactions to amplify excitement and urgency. The final composites blended live-action + game world in a way that feels fun, fast, and highly clickable.
Impact & Usage
These assets were deployed across:
Facebook/Meta ads
YouTube pre-rolls
TikTok gaming performance ads
Programmatic gaming networks
In-app acquisition campaigns
The multi-variant approach allowed MPL to quickly test and identify the strongest-performing hooks, improving CTR and lowering acquisition costs.
The US gaming market scrolls fast and swipes faster. Creating a performance ad that feels native, energetic, and instantly exciting is key to cutting through noise.
This Crash campaign helped MPL speak in the visual language and tempo that US players expect boosting engagement, improving clarity of gameplay, and driving more efficient conversions.
Trivia
Shot entirely on green screen; final output has no visible green screen look
100% of the backgrounds were custom animated in After Effects
Over 20 variants were delivered from a single shoot day
Hook-first creative optimised for sub-2-second attention spans
Performance Ad • US Gaming • MPL US • Real Money Gaming • Crash Game • Green Screen • Compositing • High CTR • A/B Testing • Motion Graphics
Need fast, high-CTR performance ads for gaming or mobile apps? Let’s build scroll-stopping creatives together.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
Crash is one of MPL’s most dynamic real-money gaming titles, built around timing, tension, and multiplier jumps. This performance ad was designed specifically for US acquisition campaigns, featuring a direct-to-camera delivery style combined with intense, animated game visuals. The result is a fast, scroll-stopping creative that communicates the thrill of Crash in seconds.
What was the challenge or idea?
The challenge was to create a single performance ad that could be converted into multiple high-CTR variants, each with different openings, hooks, pacing, and CTA frames.
Key challenges included:
Communicating the Crash mechanic instantly
Ensuring the tone matched US gaming influencers
Integrating in-game elements seamlessly into live action
Designing visuals loud enough to stop scroll, but not chaotic
Preparing a workflow that allowed 20+ versions from a single shoot
How did Rotten Tree approach it?
We shot a high-energy, direct-to-camera performance on green screen to give us total flexibility in post. The actor’s delivery was crafted to feel native to US gaming content — fast, excited, slightly exaggerated.
Then, we built a motion-graphic animation package in After Effects using real Crash UI elements, including:
The rocket
Multiplier curve
Crash explosion frames
Floating UI clouds
In-game fonts & iconography
These elements were timed to the actor’s reactions to amplify excitement and urgency. The final composites blended live-action + game world in a way that feels fun, fast, and highly clickable.
Impact & Usage
These assets were deployed across:
Facebook/Meta ads
YouTube pre-rolls
TikTok gaming performance ads
Programmatic gaming networks
In-app acquisition campaigns
The multi-variant approach allowed MPL to quickly test and identify the strongest-performing hooks, improving CTR and lowering acquisition costs.
The US gaming market scrolls fast and swipes faster. Creating a performance ad that feels native, energetic, and instantly exciting is key to cutting through noise.
This Crash campaign helped MPL speak in the visual language and tempo that US players expect boosting engagement, improving clarity of gameplay, and driving more efficient conversions.
Trivia
Shot entirely on green screen; final output has no visible green screen look
100% of the backgrounds were custom animated in After Effects
Over 20 variants were delivered from a single shoot day
Hook-first creative optimised for sub-2-second attention spans
Performance Ad • US Gaming • MPL US • Real Money Gaming • Crash Game • Green Screen • Compositing • High CTR • A/B Testing • Motion Graphics
Need fast, high-CTR performance ads for gaming or mobile apps? Let’s build scroll-stopping creatives together.
More Works
(RTP® — 02)
FAQ
What kind of stories do you work on?
I don’t have a clear brief, is that a problem?
Do you only do big productions?
How involved can I be in the process?
What if I want something experimental?
How do you charge for projects?
Do you travel for shoots?
Why the name Rotten Tree?