Overview
“India on MPL” is a high-energy promotional film created to showcase the diverse world of MPL’s multi-category games. The film blends live-action shots with pixel-art animation to create a playful, game-world-meets-real-world aesthetic. From city streets to rooftops to everyday travel moments, the film visualises how India engages with MPL - anytime, anywhere.
What was the challenge or idea?
The challenge was to merge:
Real-world environments
Pixel-art animations
Motion-graphics trails
Dynamic UI elements
…into a cohesive, scroll-stopping visual language.
We needed an aesthetic that felt like gaming overlays bursting into real life, while keeping performance metrics strong for Indian acquisition audiences.
Other challenges:
Matching camera movement with animated pixel icons
Ensuring animations felt native to Indian gaming culture
Covering multiple game categories without clutter
How did Rotten Tree approach it?
We looked for everyday Indian scenarios: a student leaning against a college wall, a woman discovering a win in a corridor, commuters in autos and taxis, and sweeping shots of iconic Indian cityscapes.
Then we layered a playful, pixel-art animation package over each scene using:
Pixel ladders
Snakes & Ladders icons
Card suits
Dice
Cricket balls
MPL speech bubbles
Hand-drawn strokes
Motion trails
Explosive transitions
The result:
A film where India itself feels like a giant game world, colourful, chaotic, and full of winning moments.
Impact & Usage
This promo was used across:
Performance marketing campaigns
App-install ads
YouTube pre-rolls
Social media promotions
In-app carousels and banners
It helped MPL highlight the breadth of its gaming categories and position itself as a playful, youthful gaming ecosystem rooted in Indian pop culture.
India is a nation of gamers from casual players to card lovers to cricket superfans.
“India on MPL” visually captured that spirit by merging iconic Indian settings with pixel-art charm.
It showed that MPL isn’t just an app it’s a gaming universe woven into everyday Indian life.
Trivia
All pixel icons were designed in authentic 8-bit style
Shot across multiple cities to create a “pan-India” feel
Used over 60+ hand-animated pixel elements
Composition and animation were built entirely inside After Effects
India Gaming • MPL Promo • Pixel Art Animation • Motion Graphics • Multi-Category Games • Performance Ad • Real-Life + Game-World Fusion • Indian Youth Culture
Want to bring your gaming world to life with motion graphics and real-world storytelling? Let’s create something high-energy together.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
“India on MPL” is a high-energy promotional film created to showcase the diverse world of MPL’s multi-category games. The film blends live-action shots with pixel-art animation to create a playful, game-world-meets-real-world aesthetic. From city streets to rooftops to everyday travel moments, the film visualises how India engages with MPL - anytime, anywhere.
What was the challenge or idea?
The challenge was to merge:
Real-world environments
Pixel-art animations
Motion-graphics trails
Dynamic UI elements
…into a cohesive, scroll-stopping visual language.
We needed an aesthetic that felt like gaming overlays bursting into real life, while keeping performance metrics strong for Indian acquisition audiences.
Other challenges:
Matching camera movement with animated pixel icons
Ensuring animations felt native to Indian gaming culture
Covering multiple game categories without clutter
How did Rotten Tree approach it?
We looked for everyday Indian scenarios: a student leaning against a college wall, a woman discovering a win in a corridor, commuters in autos and taxis, and sweeping shots of iconic Indian cityscapes.
Then we layered a playful, pixel-art animation package over each scene using:
Pixel ladders
Snakes & Ladders icons
Card suits
Dice
Cricket balls
MPL speech bubbles
Hand-drawn strokes
Motion trails
Explosive transitions
The result:
A film where India itself feels like a giant game world, colourful, chaotic, and full of winning moments.
Impact & Usage
This promo was used across:
Performance marketing campaigns
App-install ads
YouTube pre-rolls
Social media promotions
In-app carousels and banners
It helped MPL highlight the breadth of its gaming categories and position itself as a playful, youthful gaming ecosystem rooted in Indian pop culture.
India is a nation of gamers from casual players to card lovers to cricket superfans.
“India on MPL” visually captured that spirit by merging iconic Indian settings with pixel-art charm.
It showed that MPL isn’t just an app it’s a gaming universe woven into everyday Indian life.
Trivia
All pixel icons were designed in authentic 8-bit style
Shot across multiple cities to create a “pan-India” feel
Used over 60+ hand-animated pixel elements
Composition and animation were built entirely inside After Effects
India Gaming • MPL Promo • Pixel Art Animation • Motion Graphics • Multi-Category Games • Performance Ad • Real-Life + Game-World Fusion • Indian Youth Culture
Want to bring your gaming world to life with motion graphics and real-world storytelling? Let’s create something high-energy together.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
“India on MPL” is a high-energy promotional film created to showcase the diverse world of MPL’s multi-category games. The film blends live-action shots with pixel-art animation to create a playful, game-world-meets-real-world aesthetic. From city streets to rooftops to everyday travel moments, the film visualises how India engages with MPL - anytime, anywhere.
What was the challenge or idea?
The challenge was to merge:
Real-world environments
Pixel-art animations
Motion-graphics trails
Dynamic UI elements
…into a cohesive, scroll-stopping visual language.
We needed an aesthetic that felt like gaming overlays bursting into real life, while keeping performance metrics strong for Indian acquisition audiences.
Other challenges:
Matching camera movement with animated pixel icons
Ensuring animations felt native to Indian gaming culture
Covering multiple game categories without clutter
How did Rotten Tree approach it?
We looked for everyday Indian scenarios: a student leaning against a college wall, a woman discovering a win in a corridor, commuters in autos and taxis, and sweeping shots of iconic Indian cityscapes.
Then we layered a playful, pixel-art animation package over each scene using:
Pixel ladders
Snakes & Ladders icons
Card suits
Dice
Cricket balls
MPL speech bubbles
Hand-drawn strokes
Motion trails
Explosive transitions
The result:
A film where India itself feels like a giant game world, colourful, chaotic, and full of winning moments.
Impact & Usage
This promo was used across:
Performance marketing campaigns
App-install ads
YouTube pre-rolls
Social media promotions
In-app carousels and banners
It helped MPL highlight the breadth of its gaming categories and position itself as a playful, youthful gaming ecosystem rooted in Indian pop culture.
India is a nation of gamers from casual players to card lovers to cricket superfans.
“India on MPL” visually captured that spirit by merging iconic Indian settings with pixel-art charm.
It showed that MPL isn’t just an app it’s a gaming universe woven into everyday Indian life.
Trivia
All pixel icons were designed in authentic 8-bit style
Shot across multiple cities to create a “pan-India” feel
Used over 60+ hand-animated pixel elements
Composition and animation were built entirely inside After Effects
India Gaming • MPL Promo • Pixel Art Animation • Motion Graphics • Multi-Category Games • Performance Ad • Real-Life + Game-World Fusion • Indian Youth Culture
Want to bring your gaming world to life with motion graphics and real-world storytelling? Let’s create something high-energy together.
More Works
(RTP® — 02)
FAQ
What kind of stories do you work on?
I don’t have a clear brief, is that a problem?
Do you only do big productions?
How involved can I be in the process?
What if I want something experimental?
How do you charge for projects?
Do you travel for shoots?
Why the name Rotten Tree?