Overview
This Striker promo taps into a familiar cricket moment, a fan holding a “Marry Me” sign during a live match.
Instead of being impressed, our protagonist mocks the fan, proudly saying that she has already “claimed” that player… by buying him on Striker. It’s a playful take on fantasy cricket ownership, told in a quick, performance-friendly format.
What was the challenge or idea?
The concept relied on a single gag:
A fan proposes to a cricketer on TV but the woman watching at home one-ups her by saying she already “owns” him on Striker.
Challenges included:
Landing the joke fast within 20 seconds
Making the “ownership” metaphor clear without confusion
Blending humour with product clarity
Shooting in-house without a big budget production
How did Rotten Tree approach it?
Our approach was built around performance, timing, and relatability:
A natural living-room environment to feel authentic
A clean mid-shot for clarity and performance focus
Quick cutaways to the TV showing the “Marry Me” sign moment
A confident, sassy delivery from the protagonist
UI overlays and motion graphics highlighting the chosen player
A short, punchy CTA pointing to Striker’s gameplay
We kept everything lean and execution-focused so the joke lands immediately.
Impact & Usage
The film was deployed across:
Meta performance ads
YouTube 20s ads
Cricket tournament promotional cycles
In-app event promos
Striker’s high-intent user acquisition campaigns
Its humour and relatability made it especially strong for young cricket fans.
Cricket fandom is loud, emotional, and deeply personal.
Striker flipped that emotion into a fun fantasy cricket message:
“Fans may wave placards…
but real owners are the ones who pick the players.”
This promo helped communicate Striker’s player-purchase mechanic in the simplest, most entertaining way.
Trivia
Entire 20-second film shot in a single indoor setup
“TV moment” recreated using actual match footage style references
Multiple comedic alt-takes recorded
One of Striker’s most relatable fan-culture hooks
Striker Fantasy • Cricket Promo • Fan Culture Ad • Humour • 20-Second Performance Ad • Player Ownership • India Gaming Market
Want humorous, high-conversion gaming promos that speak the language of fans? Let’s create your next big moment.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
This Striker promo taps into a familiar cricket moment, a fan holding a “Marry Me” sign during a live match.
Instead of being impressed, our protagonist mocks the fan, proudly saying that she has already “claimed” that player… by buying him on Striker. It’s a playful take on fantasy cricket ownership, told in a quick, performance-friendly format.
What was the challenge or idea?
The concept relied on a single gag:
A fan proposes to a cricketer on TV but the woman watching at home one-ups her by saying she already “owns” him on Striker.
Challenges included:
Landing the joke fast within 20 seconds
Making the “ownership” metaphor clear without confusion
Blending humour with product clarity
Shooting in-house without a big budget production
How did Rotten Tree approach it?
Our approach was built around performance, timing, and relatability:
A natural living-room environment to feel authentic
A clean mid-shot for clarity and performance focus
Quick cutaways to the TV showing the “Marry Me” sign moment
A confident, sassy delivery from the protagonist
UI overlays and motion graphics highlighting the chosen player
A short, punchy CTA pointing to Striker’s gameplay
We kept everything lean and execution-focused so the joke lands immediately.
Impact & Usage
The film was deployed across:
Meta performance ads
YouTube 20s ads
Cricket tournament promotional cycles
In-app event promos
Striker’s high-intent user acquisition campaigns
Its humour and relatability made it especially strong for young cricket fans.
Cricket fandom is loud, emotional, and deeply personal.
Striker flipped that emotion into a fun fantasy cricket message:
“Fans may wave placards…
but real owners are the ones who pick the players.”
This promo helped communicate Striker’s player-purchase mechanic in the simplest, most entertaining way.
Trivia
Entire 20-second film shot in a single indoor setup
“TV moment” recreated using actual match footage style references
Multiple comedic alt-takes recorded
One of Striker’s most relatable fan-culture hooks
Striker Fantasy • Cricket Promo • Fan Culture Ad • Humour • 20-Second Performance Ad • Player Ownership • India Gaming Market
Want humorous, high-conversion gaming promos that speak the language of fans? Let’s create your next big moment.
More Works
(RTP® — 02)
FAQ
01
What kind of stories do you work on?
02
I don’t have a clear brief, is that a problem?
03
Do you only do big productions?
04
How involved can I be in the process?
05
What if I want something experimental?
06
How do you charge for projects?
07
Do you travel for shoots?
08
Why the name Rotten Tree?
Overview
This Striker promo taps into a familiar cricket moment, a fan holding a “Marry Me” sign during a live match.
Instead of being impressed, our protagonist mocks the fan, proudly saying that she has already “claimed” that player… by buying him on Striker. It’s a playful take on fantasy cricket ownership, told in a quick, performance-friendly format.
What was the challenge or idea?
The concept relied on a single gag:
A fan proposes to a cricketer on TV but the woman watching at home one-ups her by saying she already “owns” him on Striker.
Challenges included:
Landing the joke fast within 20 seconds
Making the “ownership” metaphor clear without confusion
Blending humour with product clarity
Shooting in-house without a big budget production
How did Rotten Tree approach it?
Our approach was built around performance, timing, and relatability:
A natural living-room environment to feel authentic
A clean mid-shot for clarity and performance focus
Quick cutaways to the TV showing the “Marry Me” sign moment
A confident, sassy delivery from the protagonist
UI overlays and motion graphics highlighting the chosen player
A short, punchy CTA pointing to Striker’s gameplay
We kept everything lean and execution-focused so the joke lands immediately.
Impact & Usage
The film was deployed across:
Meta performance ads
YouTube 20s ads
Cricket tournament promotional cycles
In-app event promos
Striker’s high-intent user acquisition campaigns
Its humour and relatability made it especially strong for young cricket fans.
Cricket fandom is loud, emotional, and deeply personal.
Striker flipped that emotion into a fun fantasy cricket message:
“Fans may wave placards…
but real owners are the ones who pick the players.”
This promo helped communicate Striker’s player-purchase mechanic in the simplest, most entertaining way.
Trivia
Entire 20-second film shot in a single indoor setup
“TV moment” recreated using actual match footage style references
Multiple comedic alt-takes recorded
One of Striker’s most relatable fan-culture hooks
Striker Fantasy • Cricket Promo • Fan Culture Ad • Humour • 20-Second Performance Ad • Player Ownership • India Gaming Market
Want humorous, high-conversion gaming promos that speak the language of fans? Let’s create your next big moment.
More Works
(RTP® — 02)
FAQ
What kind of stories do you work on?
I don’t have a clear brief, is that a problem?
Do you only do big productions?
How involved can I be in the process?
What if I want something experimental?
How do you charge for projects?
Do you travel for shoots?
Why the name Rotten Tree?